At Cherish, they are committed to handle every move with utmost care and attention. From delicate keepsakes to everyday essentials, each item is treated with love to make relocation an enduring experience. The team delivers expertise, reliability, and care to ensure belongings reach their new home in pristine condition. Cherish demonstrates excellence by infusing warmth and care into every aspect of the moving process.
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BRANDING
PACKAGING
EMAILS + ADS
SOCIAL MEDIA
ICONOGRAPHY
WEBSITE
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ILLUSTRATOR
PHOTOSHOP
LIGHTROOM
FIGMA
FREEPIK
CHATGPT
PROJECT BRIEF
Design a brand identity for a moving service. Create engaging marketing materials that collectively convey a compelling visual story. Develop a resonating design experience for the target audience.
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All design deliverables consist of imaginary content to showcase my skills, creativity, and design process. This project does not represent an actual client but rather a personal passion project designed for fun.
BRANDING
The brand identity creates a visual language that resonates with clients seeking a dependable moving service. The brand's genuine warmth and sincerity were translated through color, shape, typography, and imagery.
LOGO
The logo utilizes a lowercase san-serif font to express a positive, neutral appearance. The star serves as a powerful symbol representing the brand's dedication in providing exceptional service and genuine care.
ICONOGRAPHY
The icons were illustrated with solid, flat, geometric shapes to emulate cargo boxes. Layers of complex details were added for visual context. The icons were used sparingly as a visual aid for selected information.
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My primary focus was to generate a warm and friendly brand experience. I aimed to build trust in the brand by selecting photos that customers could genuinely relate to with a touch of sparkle for visual emphasis.
EMAILS
I developed various email marketing campaigns that offer informative moving solutions, open career positions, and opportunities for customer feedback. Consistent branding was maintained across all email designs.
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In every email, my goal was to communicate intricate details with the support of visual elements like photos and icons. I carefully structured each section to facilitate easy comprehension and to ensure clarity.
SOCIAL MEDIA ADS
The social media ads target individuals who are searching for moving services. Each ad aims to match customers with various solutions tailored to their specific needs and guiding them in making the right decision.
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I designed each social media ad with sincerity and empathy to establish a personal connection with the audience. I wanted to promote authenticity by utilizing light-hearted language and complementary photography.
WEBSITE
The website showcases detailed descriptions of moving services and credibility. The cohesive branding creates a seamless and immersive experience with an intuitive navigation system for relevant information.
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Experience warmth in every move whether it's during the transportation of your belongings or through the intuitive features of our platform. The website serves as a guide through the intricacies of the moving process.