APOLLO'S ICE CREAM
Embark on a journey through celestial flavors from across the universe. Each bite is an adventurous experience into the stars. These cosmic flavors is a blend of the creamiest moon milk and luminous star dust in the galaxy. Apollo's Ice Cream is pushing boundaries, elevating ice cream experiences, and delivering innovative flavor combinations. They are committed in crafting extraordinary quality for galactic explorers.
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BRANDING
PACKAGING
EMAILS + ADS
SOCIAL MEDIA
ICONOGRAPHY
WEBSITE
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ILLUSTRATOR
PHOTOSHOP
LIGHTROOM
FIGMA
UNSPLASH
CHATGPT
PROJECT BRIEF
Design a brand identity for an e-commerce product. Create engaging marketing materials that collectively convey a compelling visual story. Develop a resonating design experience for the target audience.
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All design deliverables consist of imaginary content to showcase my skills, creativity, and design process. This project does not represent an actual client but rather a personal passion project designed for fun.
BRANDING
The brand's aesthetics was influenced by the galaxy. Visual motifs of space were conceptually developed through various design elements. Every aspect was thoughtfully crafted to reflect a celestial brand identity.
LOGO
The logo was inspired by Apollo 11, humanity’s mission to the moon. The vertical logo contains a rocket silhouette lifting off into space and the emblem logo consists of an astronaut helmet framed by the moon.
ICONOGRAPHY
The icons were illustrated with distinct rounded strokes and a touch of star clusters. They are categorized based on the flavor's ingredients and serve as a visual aid in bringing clarity to the overall package design.
PACKAGING
The package design features the vertical logo on the front, the nutrition facts with a brief product description on the back, and the emblem logo on the cap. Each flavor has a primary color reflecting its main ingredient.
EMAILS
Every email was designed to highlight promotional deals, provide product details, and encourage purchases. The brand identity was seamlessly integrated to visually immerse the audience into the stars.
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My objective for each email was to emphasize the exclusive deal and present the product in a captivating way. I created a variety of headlines along with complementary photos that are aligned with the brand.
SOCIAL MEDIA ADS
Social media ads are fundamental in establishing brand awareness, generating leads, and highlighting featured products. Each ad is carefully designed to capture the audience's attention from different perspectives.
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I created each social media ad with precision by pushing the visual boundaries of the brand and executing complex compositions. My goal was to merge text with imagery and elevate the ad's graphical impact.
WEBSITE
The e-commerce website sells online products directly to consumers and it is the digital storefront to an online shopping experience. This involves clear product displays, cohesive branding, and a user-friendly interface.
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Experience online shopping beyond the stars and immerse yourself in the wonders of space. This e-commerce website was carefully structured with captivating visuals, engaging content, and intriguing storytelling.
