NEO
Escape the confines of conventional property transactions and embrace a modern approach that integrates technology, design, and services. NEO is revolutionizing the real estate experience to meet the dynamic needs of today’s homeowners. Motivated by innovation and dedicated to excellence, NEO has an emphasis on visionary solutions and advanced strategies to ensure a successful experience for their valued clients.
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BRANDING
PRINT + DIGITAL
ICONOGRAPHY
SOCIAL MEDIA
EMAILS
WEBSITE
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ILLUSTRATOR
PHOTOSHOP
LIGHTROOM
FIGMA
FREEPIK
CHATGPT
PROJECT BRIEF
Design a brand identity for a real estate company. Create engaging marketing materials that collectively convey a compelling visual story. Develop a resonating design experience for the target audience.
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All design deliverables consist of imaginary content to showcase my skills, creativity, and design process. This project does not represent an actual client but rather a personal passion project designed for fun.
BRANDING
Inspired by technology and modern architecture, the brand captures the essence of sustainability through luminous colors and geometric shapes. The brand identity embraces the endless possibilities of innovation.
LOGO
The logo concept originated from the word “neo” which means “new." The symbol was created abstractly with geometric shapes to capture the foundational essence shared by technology and modern architecture.
ICONOGRAPHY
The icons were illustrated with geometric lines and rounded corners. Subtle gradients and solid drop shadows were added to create depth. The icons were used sparingly as a visual aid for selected details.
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My objective was to integrate the branding with a modern and visually appealing aesthetic that attracts a sophisticated audience. Luminous accent colors and minimal lines were highlighted to enrich the brand.
SOCIAL MEDIA
Social media posts in real estate are essential for property promotions, generating leads, and maintaining brand presence. Each social media post was designed to reach a broader audience and attract clients.
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I designed each social media post with a minimalistic modern approach. My goal was to maximize the visual aesthetics of all property photos while displaying concise, essential details related to the main content.
EMAILS
Every email is purposefully created to deliver valuable insights, property updates, homeowner tips, and exclusive news. The email design remains visually engaging and simple while balancing the weight of information.
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My main focus was to achieve a minimalistic email design that is easy to comprehend and captures engagement. I structured each block section to incorporate compelling imagery that visually supports the content.
WEBSITE
The website displays property listings with detailed information and establishes credible expertise. This involves property photos, cohesive branding, and a user-friendly interface with accessible services.
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Discover your future home and enhance your lifestyle through a unique platform driven by innovation. The website features a meticulously organized layout, a top-notch image gallery, and intuitive navigation.
