WANDERFUL

Wanderful is a jewelry collection that embraces nature’s organic irregular form. The product highlights the pure potential in crafting jewelry from nature and to lead the jewelry industry in sustainability. Wanderful aspires to reconnect society by wearing a token of nature’s genuine beauty.

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All design deliverables consist of imaginary content to showcase my skills, creativity, and design process. This project does not represent an actual client but rather a personal passion project designed for fun.

PROJECT BRIEF

Design a conceptual brand and create supportive graphic applications. Develop a brand that delivers an impactful and insightful message.

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BRANDING

PACKAGING

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ILLUSTRATOR

FUSION 360

BRANDING

The brand was inspired by nature's intricate and organic irregularities. To visually convey the sensational feeling of wandering through nature.

GRAPHICS

The graphics were inspired by the contour shape of a Tagua seed to illustrate the irregular qualities and key characteristics found in nature.

IDEATION

The logo was initially hand-sketched to depict the organic shapes found in nature with unique lines and curves resembling leaves and branches.

COLOR

The color scheme was drawn from the earthy tones of forests and autumn landscapes. Brown, orange, and green are the primary colors.

LOGO

The letterform W serves as a symbolic representation of the brand name Wanderful which features organic curves and shapes found in nature.

TAGUA

Tagua is a palm tree seed sourced from South America. For production, the Tagua seeds are dried and then crafted into an organic jewelry.